We treat our work as a laboratory.
We aim to develop a practical system of thinking that answers such questions as
- What does it take to build a great idea into a company?
- What management systems work best to achieve different kinds of goals? What systems fit best at different stages in a company's evolution?
- What frameworks for shaping strategy apply when we work to change whole systems, not a single institution?
- How can the factors driving differences in performance at the level of individuals and groups best be understood?
Our day-to-day work as advisors and entrepreneurs feeds into our system of thinking, while also providing a practical context in which to test the value of our ideas.
At Incandescent, building useful, elegant, and teachable theory is an end in itself, not just a way to grow our business. We aim to be as much synthesizers as inventors, connecting the advances made by leading thinkers across a range of disciplines into a coherent, powerful whole.